go back to CRE Tech home page

Thursday, March 10, 2022

Provide CRE Brokerage Team with Tools that Drive Success & Strengthen Recruitment


TheAnalyst PRO Offers Unparalleled Resources to Remain Competitive in Today’s Market



Every team – from athletics to office environments – can realize better success if provided the right tools. To expand upon this perspective, winning teams must combine tools designed to advance a project or complete a task effectively, as well as those that provide the resources to get the job done expeditiously.  

Combined, the right tools lay the foundation to realize advancement and profitability, but also create an environment that attracts and retains people who produce and meet established goals. 
In the always competitive, always evolving commercial real estate industry, success-driven teams need access to a broad range of property and market analytical resources, compelling digital marketing platforms, risk analysis and investment calculation programs, and other modern tools. 
A growing number of brokerage firms and independent brokers and agents across the nation have recognized TheAnalyst PRO as hosting a broad scope of valuable and intuitive, easy-to-manage features that help drive positive results for sale and lease transactions across all property types. 

Testimonial from the Director of a Leading CRE Company

CRE professionals in markets large and small have made TheAnalyst PRO an integral part of business operations for more than a decade. 

One such example: NAI Latter & Blum, Louisiana's leading commercial real estate brokerage company, with five offices across the Pelican State. According to Karl Landreneau, CCIM, SIOR, the firm's Director of Commercial Sales and Leasing, TheAnalyst PRO has demonstrated its advantages to regularly close deals, as well as its role in keeping a winning team in the lineup.

Karl also serves as the current interim CEO of the CCIM Institute and served as the 2014 CCIM Institute President. He is dedicated to the ongoing evolution of the commercial real estate industry.

TheAnalyst PRO Individual Subscription Allows for Collaboration
TheAnalyst PRO is offered as a comprehensive package to the individual user in monthly or annual pricing programs. Subscribers can incorporate data and analytical findings from Analysis and Property reports to prepare an unlimited number of marketing tools – from an offering memorandum to a property flyer to a website and much more. Within the office, all subscribers can prepare and share sales and leasing documents that have the same look and format, even down to the placement and location of the company logo. 
Other investment modeling CRE software platforms on the market today can be more difficult to learn and manage. New subscribers to TheAnalyst PRO can master the platform quickly by scheduling a 45-minute online demonstration. Also available is Live Support during general business hours, providing prompt answers to product function questions.
Furthermore, TheAnalyst PRO continues evolving to meet the demands of commercial real estate today. As noted in this recent post, the platform now includes a Comparison & Portfolio Investment Modeling feature that allows users to compare up to 10 properties side-by-side to analyze 5 and 10-year returns, plus much more.

Outlook for CRE in 2022
As the year unfolds, the outlook for commercial real estate is positive. This recent NAR Commercial Market Insights report for February states that the four major property types experienced net positive absorption in the past three months. Furthermore, jobs are being added in the transportation, warehouse, and professional services sectors.
To remain competitive in what may shape up to be a very active year, commercial brokers and leasing agents need every advantage.
TheAnalyst PRO builds compelling and powerful property communications that can accelerate the brokerage process and build an atmosphere of camaraderie. The ultimate results are a more concerted and targeted effort leading to more closed deals, and a process that engages teamwork.

Wednesday, February 23, 2022

Comparison & Portfolio Investment Modeling


Key Takeaways from our Webinar:
Comparison & Portfolio Investment Modeling 

Presented by:
Todd Kuhlmann, CCIM, Founder & CEO of TheAnalyst® PRO by CRE Tech®, Inc.

Investment Analysis in TheAnalyst PRO has just expanded to a new level!

Compare and combine several different properties in TheAnalyst PRO for
Portfolio and Investment Modeling


Firstly, we recently introduced another enhancement - Equity Multiple:

--  How long until you get your initial investment back on a property. Then at what point can you multiply your initial investment.
--  An important metric used by astute investors
--  Great information to present to clients/investors and easy to explain
--  Calculates the total cash received from the investment and divides it by the total equity investment
-- Watch the webinar to see it applied in a real world scenario

Property Comparison Report:

-- Compare up to 10 different properties (and property types) side-by-side
-- Identify the 5 and 10-year return for each
-- Evaluate the Optimal Holding Period for each
-- Determine the best option for the investor

Portfolio Report:

--  Include up to 10 different properties in one portfolio
--  Show one return on an entire portfolio of different properties
--  Demonstrates value of investing money in multiple properties
--  Extremely powerful to show investors

Features included in both reports:

--  Make as simple or as detailed as you wish
--  Evaluate metrics of CAP Rate, Cash-on-Cash, IRR, Equity Yield
--  Can identify both 5 and 10-year returns
--  Includes Optimal Holding Period
--  Presents best option to clients/investors
--  Includes graphics
--  Watch the webinar to see it applied in a real world scenario

All found in TheAnalyst PRO in the Investment Analysis section.

Keeping it simple for properties already entered, simply click a button to create a Comparison or Portfolio report. No need to repeat your entries.


View the entire recorded webinar here

Monday, January 24, 2022

The Forecast for Commercial Real Estate in 2022 is Cautiously Optimistic


CRE in 2022

Make TheAnalyst PRO® An Integral Part
of Analysis and Marketing in the Year Ahead

For decades, a broad range of factors -- the economy, the political spectrum, the employment outlook, social and cultural developments -- and others have had an impact on commercial real estate both nationally and on a market-by-market level.

But over the past two-plus years, the COVID-19 pandemic, which continues to affect lives and livelihoods domestically and worldwide, can be added to the list.

Challenges brought on by the pandemic have been felt across all property types and resulted in short-term, flexible, and other new lease structures, a dramatic shift to remote and hybrid working, a decline in values for some properties, and continued uncertainty given the resilience of the COVID-19 virus.

From a management perspective, landlords had to be proactive in contacting vendors about vaccine mandates issued by municipalities or state governments and communicating safety and operational protocols to tenants and visitors.

And, issues with supply chain disruptions, shortages of construction materials and consumer goods, and concerns over higher prices for gasoline and everyday staples have had a bearing on people, governments and businesses.

However, there’s reason for optimism as the year 2022 unfolds. Sources have projected a positive 12 months ahead for the national economy, and in turn, commercial real estate. Here are some findings.

The Forecast for CRE in 2022

First, let’s review a perspective on the overall state of the national CRE market. The U.S. Real Estate Market Outlook 2022 released in December by CBRE opens with this statement: “CBRE is maintaining a positive outlook for the economy and commercial real estate in 2022, despite uncertainty over potential impacts of the COVID omicron variant and other risks.”

That cautiously optimistic viewpoint is supported by insight and analysis on the capital markets (a record year on the investment front, rising values for industrial and multifamily assets, a concentration in office and retail in emerging markets) and across property types, where the bolstered economy and job expansion will yield more office lease transactions and diminished sublease space. Retail properties, hit hard at the onset of the pandemic, will continue to recover due to improved efficiency and increased sales-per-square-foot. The explosion of e-commerce and strong rent growth will keep industrial properties in demand, and solid fundamentals, strong investor interest, and the projection of net effective rents above pre-pandemic levels could result in a record year for apartments.

A less property type-focused analysis of the future for CRE can be found in a January 2 report from industry news source BisNow. Among the nine predictions cited and supported by industry leaders: 

•  Proposed initiatives from Washington, such as the Build Back Better legislation, could hamper commercial real estate through more taxes and the possible elimination of 1031 exchanges.

•  The growth in remote working arrangements will compel owners of office properties to invest in amenities to lure people back in person, while owners of multifamily properties will need to put money into better technology and updated tenant resources, including access-controlled smart rooms and artificial intelligence to enhance shared onsite workspaces.

For a non-real estate perspective on the outlook for this year, the U.S. Bureau of Labor Statistics report released January 7 for the month of December is positive from an employment standpoint. The unemployment rate declined to 3.9 percent, and there was job growth in sectors like business and professional services. 

Incorporate TheAnalyst® PRO to Navigate the Road Ahead

As noted in the above examples, commercial real estate professionals will need to analyze and manage a great deal of information to be successful in 2022. Incorporating an affordable, comprehensive, and uncomplicated suite of analytical and marketing resources is paramount to success.

For more than a decade, TheAnalyst® PRO has provided CRE professionals with a broad scope of analytical and marketing resources that can help navigate the road ahead in 2022. With TheAnalyst® PRO, subscribers have quick access to an online tool that allows preparation of property and analysis reports and offering memorandums, use of investment calculators, and the ability to create flyers, flip books and even websites.

In a recent video, founder Todd Kuhlmann, CCIM, shares thoughts on the growth of TheAnalyst® PRO and what’s in store for subscribers in the future.

Commercial real estate always has been based on analyzing data and assumptions. Without question, this year may prove to be somewhat volatile and with continued challenges. Make the commitment to TheAnalyst® PRO today to gain that extra advantage in your commercial real estate business.

Tuesday, December 28, 2021

Resolve to Make More Productive Use of that Valuable Commodity Called TIME

image: hands holding dollar bills and a clock
How valuable is your time?

CRE Professionals Benefit from Time-Saving Features of TheAnalyst PRO 

During these last few days of December, many people make plans to do something different, take on a new challenge, or commit to a cause in the New Year – aka making a New Year’s resolution. 

The options for deciding on a resolution seemingly are endless; but here’s one that can provide long-lasting benefits: Commit to saving time, a high-value commodity that can’t really be purchased.

There’s a parallel to a standard concept in the commercial real estate profession – the time value of money concept. In short, the concept that a sum of money is worth more now than the same sum will be at a future date due to its earnings potential. 

Ways to Save Time on the Job

Scores of books have been written on how to save time and remain more productive while on the job. To those in the fast paced, always competitive, and certainly challenging commercial real estate profession, maximizing time can be a critical factor that can lead to consummating a sales transaction or lease. 

Here are five time-saving practices to keep at the forefront:

Embrace technology strategically

Let’s face it: Devices, programs, and platforms have over the past few decades altered our day-to-day lives and business practices dramatically. But be prudent when adding new technology to help improve business practices. Make decisions to employ technology that maximizes time more effectively by reducing repetitive tasks or contributing to accuracy. Avoid technology that is complex and time consuming. Technology should make you more efficient, not less.  

Prioritize the daily agenda

Organize your workday and remain steadfast in adhering to tasks and meetings that are deadline-oriented or require a prompt decision. Apps like Trello and Monday can prove beneficial. 

Utilize the workspace effectively

Yes, that messy desk and inbox loaded with dated email messages can result in time delays when trying to access files and data to advance an offering memorandum or distribute a property flier. Invest a little time each week to organize information for prompt accessibility, retrieval, and dissemination. 

Plan periodic time-outs

Research has shown that regular short breaks each day while on the job can result in greater work productivity. As noted in this report from the American Psychological Association, work breaks provide the fuel needed to stay focused, overcome stress, and stay productive. 

Conclude with a plan for tomorrow

Before ending the workday, make note of upcoming meetings, project deadlines, and required correspondence with clients and prospects. Spending five minutes before “calling it a day” can save time when back in the office the following day. 


How TheAnalyst® PRO Contributes to Efficiency

As noted above, investing in the right technology can prove invaluable in providing CRE professionals with more time that can be used productively. 

Since its inception, TheAnalyst® PRO has provided commercial real estate professionals – from brokers, to leasing agents, to institutional investors – across all asset classes a comprehensive and intuitive online platform that quickly, accurately, and effectively performs property analysis calculations and delivers a broad range of marketing products.

Using TheAnalyst® PRO, within minutes, a broker can create four types of analytical reports that are cloud based and accessible across multiple devices. Here’s an example: A Discounted Cash Flow analysis for 5 and 10 years before or after tax can be created with only 8 required input fields.

Plus, subscribers can prepare marketing support tools like property flyers, brochures, flip books, and intriguing infographics that are branded with the company logo and relevant contact information. A flyer built upon a compelling design template with impactful graphics and relevant data can be created in a few minutes. Data and graphics are stored for prompt retrieval, making revisions to an existing marketing document easy. 

One more thing: TheAnalyst® PRO offers subscribers online training and a support center that provides guidance on maximizing use of the analytical and marketing features. Experienced support team members are prompt to provide needed assistance.


A Cost-Effective Decision For the New Year

As we close out 2021, make the commitment to get the greatest value from that precious commodity – time. Following these suggestions and incorporating TheAnalyst® PRO in the year ahead are two positive steps to take. 

Have questions about TheAnalyst® PRO? Please contact us. 

Wishing all a Happy New Year, and here’s to a very prosperous 2022 for all who work in the exciting commercial real estate profession.

Friday, December 3, 2021

Strategies for a Successful CRE Email Campaign

graph: Which digital marketing channel generates the most ROI for your organization?

TheAnalyst® PRO Marketing Feature Saves Time, Improves Message 

Until the rise of digital communications, businesses had to rely on print, broadcast, and direct mail messages to build awareness for products and services brought to the marketplace. That all changed some three decades ago with the growth and expansion of using email to deliver messages to a targeted prospect list.
In the highly competitive and fast-paced commercial real estate industry, email campaigns are a sound practice for brokers. 
The use of email messaging offers commercial real estate professionals a viable, flexible, and affordable platform for sharing news on properties. But like any marketing initiative, it’s essential for brokers to employ solid strategies, share appropriate and well-crafted messages, and target the right prospects when committing to an email campaign. 
In a previous post, we offered thoughts on the value of email marketing. Here, we’ll share some strategies to incorporate into email campaigns, and illustrate how marketing features within TheAnalyst® PRO can be employed to achieve email marketing success. 
First, let’s analyze some insight on the value and success of email campaigns in today’s challenging digital marketplace. As noted in this online report from a global technology firm, a study revealed 59% of respondents said email campaigns generated the highest return on investment, exceeding social media, display ads, videos, and text messages. Furthermore, those polled noted they had fewer plans to include more recently developed tools like artificial intelligence, chatbots, and influencer marketing into campaigns. 
Strategies and Tactics That Lead to Success for CRE Professionals
The overall goal behind using email as a primary component of a marketing program is to generate qualified leads that can prompt delivery of an offering memorandum or in-person presentation, and of course, eventually result in a closed sale or lease transaction. Here are three directives to follow when building the foundation for the campaign. 
1. Invest in Email Marketing Software 
Email services used for personal or even corporate messaging – think Yahoo or Google’s Gmail – work fine for general correspondence; but these services are not appropriate for CRE professionals because there are limits on the number of messages that can be sent in one transmission. Plus, they don’t provide solid analytics or allow for advance scheduling. Services like Mailchimp® or Constant Contact are recommended because they are designed for businesses. Also, business email software allows for the ability to customize the message – such as adding the recipient’s name in the body copy. 
2.  Keep It Simple, But Compelling
Many people check emails from their desktop. But use of handheld devices has soared in recent years, meaning more people now access email messages while away from their desk. According to this report from 2019, mobile email marketing is especially effective to those under 34 years of age. To ensure a message can be effectively viewed on all devices, draft a minimal amount of content, and incorporate simple visual elements. One compelling property image and a site map may help increase open rates and generate responses for more information. 
3.  Two Strategies to Bolster Open Rates
We all get a lot of emails these days. In fact, most of us probably can unequivocally proclaim that we get too many! These key strategies will increase the chance your recipients will open and eventually read the message:

        Keep subject lines short. Six to eight words, or less, should be sufficient and will help bolster the open rate. Here’s an example: “Premier Tech Corridor Office Tower for Sale.” Use active verbs and avoid fluff.

        Know when to hit “send.” Let’s eliminate weekend days as options, and focus on the five work week days. According to this website, there is no one “best” day to push out a marketing message, but statistics reveal Tuesdays are most advantageous.

Tuesday open rates. source: www.mailerlite.com

Benefits of TheAnalyst® PRO in Email Campaigns

Five marketing features are offered by TheAnalyst® PRO: Offering memorandums, flyers, brochures, websites, and flipbooks. One key benefit is the ability to prepare and distribute an email message in just three steps. Working from the Property Marketing Tools section, subscribers can create the email from an existing OM, flyer, or brochure. 

To distribute the message, there are three templates to select from, and the software allows for seamless integration with an existing Mailchimp account. Or a subscriber can download the html code and paste into an email marketing platform, such as Constant Contact  or Microsoft Outlook. Subscribers also have the time-saving option to select a default template for future email campaigns. 

Or just watch the quick demonstration video here!

As noted, email campaigns are cost-effective communications that can drive business success. The marketing features within TheAnalyst® PRO provide the platform CRE professionals can apply quickly and effectively. To request a free, live demonstration, please see our schedule here.

Wednesday, December 1, 2021

Excel Lacks Versatility Needed by Modern CRE Professionals

TheAnalyst® PRO Offers Complete Package to Drive Success

classy analysis report from TheAnalyst PRO

When introduced nearly four decades ago, Microsoft Excel proved to be a valuable software program appropriate for just about every kind of business and business application. As noted on this website, the evolution of the software “opened up almost unlimited possibilities in repetitive tasks for crunching numbers, process automation, and presenting data for businesses.”
In later years, Excel also gave people a powerful tool to manage personal finances and other tasks through the easy creation of spreadsheets and ability to perform calculations.
Commercial real estate professionals – from those involved in brokerage and leasing to property managers to those working in finance – have used Excel successfully for many years. However, technology has advanced in momentous proportions and the Microsoft spreadsheet program no longer offers the same value across the CRE stratosphere.

Excel Challenges For CRE Professionals 
Without question, Excel lets the user store, manage and manipulate financial data. But in today’s dynamic and competitive commercial real estate environment, CRE professionals can encounter costly limitations and delays when using the program.

clunky Excel spreadsheet analysis report

For example, the figures and calculations posted on Excel spreadsheets cannot be integrated into other data sources; and the information posted requires human input to update and ensure accuracy. One more concern: Excel data can be lost if a file is not saved or stored properly, resulting in a loss of work and a loss of valuable time. This article from 2019 provides additional insight.
But when positioned against the financial capabilities of TheAnalyst® PRO, there are even more concerns; here are five:
1)  Potential for Calculation Errors. Excel is prone to formula errors, overwriting or deleting formulas, and entering numbers without built in data validation. With TheAnalyst PRO, subscribers can rely on tested calculations with extensive algorithms that cannot be changed. Data is validated to match property size and lease terms.   
2) Lacks Professional Presentation. Excel does not allow users to copy and paste data effectively into presentation material. TheAnalyst PRO prepares the analysis in a PDF format branded with the company logo and contact information, allowing for seamless input. Investment and Lease Analysis data are automatically incorporated into an Offering Memorandum (OM) and Commercial Package PRO™ due diligence packages. 
3) Customization Challenges: When used in CRE applications, Excel spreadsheets typically are designed for one specific analysis or property. Handling multi-tenant properties with different lease start dates, escalations, or CAM reimbursements requires extensive customization and is not user friendly. TheAnalyst PRO handles unlimited commercial property scenarios quickly and effectively because programming and complex algorithms are factored into the software package. 
4) Cumbersome on Mobile Devices: Excel does not run well on handheld devices or tablets. Spreadsheets also require extra effort to save and organize, and in some cases are not readily accessible on all devices. TheAnalyst PRO is the only platform that is custom designed to natively operate on IOS and Android devices. All data is saved to the cloud, offering quick accessibility.
5) Lack of Security: Digital communications are prone to hackers. And often, commercial real estate proposals are prepared by a team, which could result in errors. Subscribers to TheAnalyst PRO maintain exclusive access to data, which is stored on Amazon AWS secure servers and guarded by numerous firewall and security protocols.

Analysis of TheAnalyst® PRO vs. Excel “Competition"
In March of 2021, Todd Kuhlmann, CCIM, founder of TheAnalyst® PRO, engaged in an online debate to highlight the differences between the Microsoft product and financial analysis features offered through TheAnalyst PRO. In the “Excel vs. TheAnalyst® PRO CRE Tech® Heavyweight Championship,” Todd matched wits with Jeff Engelstad, CCIM, a clinical professor at the University of Denver and acknowledged Excel expert when using the software for commercial real estate applications.  (For the record, both Todd and Jeff are long-time CCIM Institute instructors.)

Excel vs TheAnalyst PRO - CRE Tech Heavyweight Championship webinar

Based on the discussion, here are some primary reasons why TheAnalyst PRO is unquestionably the superior financial analysis resource for modern commercial real estate professionals committed to serving clients in the best possible way.
·       Broad Scope of Features: TheAnalyst PRO can effectively be applied across every type of commercial real estate transaction, and the cloud-based calculations can be revised quickly through desktop, tablet, or handheld devices.
 ·       Simple to Use:  The platform is intuitive when adding property data, saving CRE professionals time. Plus, subscribers to the platform can view tutorial videos, access Help buttons, and interact with the Support team for needed guidance and direction.
·       Designed for CRE:  TheAnalyst PRO was developed exclusively for the commercial real estate industry, letting subscribers seamlessly incorporate financial and performance data with graphs, images, and company or property marketing information.

Review of Features on TheAnalyst® PRO
Interested in learning about the specific financial analysis capabilities offered in TheAnalyst PRO?
Peruse the list of platform features here. Also shown are five types of Analysis reports: Investment, Comparative Lease, Lease vs. Own, Loan Amount and Target Cap Rate. Visitors can link to samples of each report created in TheAnalyst PRO. All allow subscribers to customize reports with their own company logo. 
Excel will continue to provide businesses and people with a great digital financial tool. But as noted extensively here, Excel can’t match the capabilities or security offered by TheAnalyst PRO when used for commercial real estate brokerage.

Wednesday, November 10, 2021

Incorporate Strategic Email Communications to Help Drive CRE Transactions

image: computer, email marketing

Marketing Feature in TheAnalyst® PRO Provides Template to Launch Successful Email Campaigns


For the past three-plus decades, technology has transformed all that we do, especially being able to communicate quickly and effectively with a wide or targeted audience. Of all the online tools available, email was one of the earliest, and it remains the most widely used. 

According to research released in March from global company Statista, use of email messages continues to expand, and this electronic means of communication will continue to remain relevant and valuable: “Despite the growth and prominence of mobile messengers and chat apps, e-mail is an integral part of daily online life.”

From another perspective, more people worldwide engage in email communications today than any social media platform.

Commercial real estate professionals would be prudent to incorporate a strategic and concerted email campaign as a key component of marketing communications to promote properties for sale or lease, as well as to strengthen brand awareness for a brokerage firm and its capabilities. 

Value of Strategic Email Marketing

A robust email campaign offers CRE professionals many tangible benefits. Here are four key reasons to consider:

Drives audience engagement

An email message sends a direct communication to clients and prospects, which can result in a quick response regarding additional information, a request to meet online or in person, or a request for an offering memorandum. Prompt attention to an inquiry regarding an available property can help close a deal.

Grants total control over the message

Strategic email campaigns distribute messages on a prescribed date and at a prescribed time, letting the CRE professional determine when the message was sent and received. Other digital resources, like social media platforms or online advertising, are controlled by algorithms that impact when the message is viewed. 

Allows for a more personal message

Like direct mail print letters, an email can be personalized to the recipient, offering a more private and intimate message. Plus, an email can be branded with images of a commercial property or CRE team and feature the company logo, providing the recipient with a wide range of information. 

Widespread use by virtually everyone

Decades after it was introduced, email remains a communications tool that has become an integral part of business and everyday life today. It’s safe to say that everyone working in the commercial real estate arena has an email account and uses it regularly, if not daily. 

Advantages of TheAnalyst® PRO Email Feature

Subscribers to TheAnalyst PRO can build and launch an email communications program through use of a template that’s part of the Commercial Package PRO. Earlier this year, founder Todd Kuhlmann, CCIM, demonstrated the email component in a six-minute video, “Email Template Tutorial for The AnalystPro”. 

Todd points out that TheAnalyst PRO powers CRE email campaigns using a previously created property flier, brochure, or offering memorandum with just three quick and easy-to-comprehend steps.

Subscribers can select from three email design template options, and distribution can be integrated with an existing Mailchimp® account API (application programming interface) code to allow for quick and seamless distribution. For CRE professionals not on Mailchimp, TheAnalyst PRO automatically generates HMTL code that can be incorporated into other email marketing services like Constant Contact or information management systems like Microsoft Outlook. Subscribers also have the time-saving option to select a default template for future email campaigns. 

Two Key Steps for a Successful Email Marketing Campaign

Before engaging in an email campaign, CRE professionals should undertake the following:

--- Analyze current marketing communications to determine the performance of the company or property website, social media messages, and direct mail campaigns.

--- Determine how an effective email program will compliment other marketing in order to better drive commercial property sales and referrals. 

Have questions about the email component or other CRE tools available through TheAnalyst PRO? 

Reach out and contact us or sign up for a personal demo.