NAI Director and 2014 CCIM Institute President Karl Landreneau introduces new CRE Tech website

Seeking to amp up his online presence, Karl Landreneau, Director of NAI Latter & Blum, turned to the team at CRE Tech to produce a website that meets his specific needs. CRE Tech, headed by Todd Kuhlmann, CCIM, knows what works for CRE professionals.

Karl Landreneau, CCIM, SIOR, launches new CRE Tech website

“I needed a website that would work for me. One that produces leads,” says Landreneau. “Todd and his team have designed just that.”

Of course, CRE Tech designs their websites to incorporate the latest web trends and functionality. Each of their websites is mobile-responsive, meaning it looks good whether being viewed on a desktop computer, tablet or smartphone. In addition, their websites are modern and simplistic in design, providing a quick load time.

But, it’s the details added by a team that hails from the CRE sector that make the difference.

Landreneau’s website provides valuable client resources, including on-the-spot lease and investment analysis, mortgage calculators and a document center where site visitors can download information on the economic outlook and current development projects in the local market.

The website also connects to NAI’s property listings, allowing site visitors to search over 500 commercial property listings within Landreneau's market and request a free valuation of any property.

With international buyers dominating most US markets, Karl's website also incorporates Google’s translating capability, instantly refreshing his website to display in 103 languages.

Karl Landreneau’s website can be viewed at: http://KarlCCIM.com

For more information on CRE Tech’s website solutions, contact us to request a free demo.

Behold the Power of the Widget!

Widgets. These small, simple tools can produce big rewards for your business. We’re seeing major corporations build half their business and contacts with widgets alone. Read on to learn about widgets and how you can use them to generate leads.


What's a widget anyway?
A widget is an application, or a component of an interface, that enables a user to perform a function or access a service. Simply put, it's a quick tool you can integrate into your website or company app that potential and existing clients will return to time and again. Widgets add value to your app or website and capture client info for easy lead follow-up.

CRE Tech's products offer widgets designed to generate leads and make you more money. Are you using them?
If you are have a CRE Tech website, app or a subscription to TheAnalyst® PRO, you have access to powerful widget tools. 

Our widget tools drive leads and up SEO. And they're included free with CRE Tech products!

See a widget in action

Enter inputs below and click "Generate PDF" to receive a Lease Analysis report.

Get started using widgets!

TheAnalyst PRO subscribers:
You can download the HTML code for the Lease Analysis widget (plus, two other available widgets) from within TheAnalyst PRO's Widget Tools section. Pass this code to your website administrator. Once inserted into your website's code, you will have a working Lease Analysis tool that your clients will return to time and again. Plus, you'll receive an email each time the form is submitted, allowing you to follow-up with these prospective leads.



CRE Tech website clients:
If you have a CRE Tech website, these widget tools can be found within your website's Control Panel. Choose the one(s) you wish to display on your website and watch the leads roll in.



 



 
Branded app clients:
If you have a branded app developed by CRE Tech, the Lease Analysis widget tool has been added to your app menu. Your clients now have another useful tool they can access at any time from their mobile device, adding value to your app offering.

Interested in learning more about widgets?

Contact CRE Tech today!

SEO – Everyone Wants It

How do I boost my website SEO (search engine optimization)? This is one of the top questions we get from our website clients.

Achieving and maintaining SEO can be a complicated concept which easily overwhelms considering the many misconceptions floating around, promises by SEO-upping services, supposed algorithms, not to mention the ever-changing world of search engines themselves.

We tend to focus on the most common, simple ways to organically boost position on the internet for small businesses and real estate professionals.

No arithmetic. No thousands of dollars. Simply proven methods that, if practiced consistently, place your site near the top and keep it there naturally, with the added benefit of providing your site visitors and potential clients with quality content.

Website Content Prevails

• Include rich content, tools, resources and information that provides your visitors something of value.
• Keep your website information and message UP TO DATE. Is something important going on? Have a great success story to share? Is your team reaching out in the community in a special way? – ANNOUNCE IT ALL. Not just for the sake of staying fresh, but also because search engines prefer active websites. Plus, this is a way to create a relationship with your audience, by including them in the goings-on of your business.
• Incorporate your most common search terms frequently and throughout the entire website. Don’t lose sight of your main message.
• Watch for wordiness. Today’s website cruisers want relevant information—quickly. Use visuals, videos and short lines of copy (think bullet points, brief paragraphs, bold headlines, separators, etc.).
• Pretty pictures, while interesting to the eye, only go so far. Add visuals that are of value to a visitor, not just because they look good.
• Google will favor you when you link with their products. Consider incorporating YouTube videos, preferably those that pertain to your specialty, ones that are self-created and those created by your corporate umbrella.
• Incorporate your BLOG. Blogs contain rich content that is free, easy to update and can be fed automatically into your website. Blogger (a Google product) and WordPress can be easily incorporated into websites. “Vlogging” (video blogging) is also an effective tool for those who want to get in some face time or convey a graphics-heavy message.
• Collaborate with other sites. Reach out to partner or resource websites for your industry or area. Ask them to consider linking to your site; and do the same for them. Outside links validate your website to search engines and serve for great networking. Just REMEMBER to give visitors a reason to return to your site; and make sure the partner site opens in a new browser window.
• Include links to your SOCIAL MEDIA accounts.
• Make sure your links are active. Broken links do not look good to visitors, nor search engine crawlers.

Treat Your Website as Your Business Partner

• Say “good morning.” Set your website as the default site that comes up each time you open your Internet browser. This way you can keep tabs on how it’s looking, and it will serve as a reminder to update content.
• NAMEDROP. Put your website URL on EVERYTHING you send out to potential or existing clients: business cards, email signatures, mailings, referral cards, newsletters, social media accounts, bio/resume, etc.
• Make your website your assistant. Are you always answering the same question? Are you frequently forwarding the same brochure or informational piece out? Save yourself time by putting it on your website!!! Simply forward people to your site to obtain the needed information. The more visits you receive, the higher your site climbs the SEO ranks.
• Create a lead generator to capture interested visitors. Some examples are: newsletter signup, property value inquiry, financial analysis scenario, exclusive market research, etc. Visitors receive the info; you capture their contact information as a new lead. Win-win!
• Your relationship with your website needs nurturing, just like any other. FEED YOUR WEBSITE fresh content. A caveat to this is that you can, and sometimes should, hire an assistant to work that relationship for you!

Does this require some work? Yes.

Will you see yourself at the top overnight? No.

But, by supplying your web presence with fresh, relevant information and by considering your site an essential member of your team, you will yield results. Remember, your website should carry its share of the workload by providing information to a large audience while you are busy working deals, networking and the providing the great customer service that only you can.

Websites offered by CRE Tech, Inc., are designed with SEO in mind. If you’re in the market for a website built specifically for commercial real estate agents with industry best practices for upping SEO, contact us today to request a free demo.